Case Studies

My Purple Garage

Design & Print

The UK’s first female garage was officially launched on December 10th 2009, by the self-confessed, car-mad channel Five presenter, Natalie Pinkham. The brainchild of Sarah Byfield, a management consultant, My Purple Garage was founded to fill a big hole in the market. “Frankly I got tired of being treated like a brainless nit wit at my local garage” says Sarah. “It struck me that many garages fail to appreciate how intimidating it can be, for a woman or a man, to have their car repairs managed by a fleet of condescending mechanics. Whatever happened to courtesy”? Sarah appointed remo to develop the My Purple Garage brand and she was so pleased with the team’s creative approach, she retained them to manage the company’s official launch.

my purple garage