Case Studies

Janssen-Cilag (part of the J&J Group)


Janssen-Cilag Limited is a top ten pharmaceutical company and part of Johnson & Johnson, a family of around 190 healthcare businesses active worldwide. remo was initially appointed to develop a graduate campaign for key universities, but soon we were working across the board, producing hard-hitting campaigns for national and trade press.

First came the ideas, and from there the media strategy. Pitting our wits against the ever-changing graduate mindset, remo had its work cut out to capture the elusive science graduate. Employing cleverly mastered graduate direct mail techniques, our quick-witted ideas culminated in a crescendo of activity in the key graduate directories. Needless to say, remo delivered the goods, on time and on budget.

janssen cilag design